SEARS "LABOR DAY SALE" /// DESIGN AND ANIMATION RICK THOMPSON AND MIKE CIACCIARELLI. PRODUCT SHOTS BY JASON OBERG.

THE AGENCY WAS PLEASED WITH THIS SIMPLE, LOW-BUDGET SPOT. WE ADOPTED A GUERILLA- STYLE APPROACH TOWARD SHOOTING AND COMPING THE GRAPHICS. A NICE DEPARTURE FROM THE TYPICAL SEARS COMMERCIAL.

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